At Optima Eye Care, respecting your privacy is part of the care we provide. When you reach out to our North York clinic, we want you to understand what information you are sharing, why it is needed, and how to contact us with questions.
This policy describes information handled through our website and related appointment and inquiry communications. Clinical records and information collected during treatment may be subject to additional privacy requirements. Please contact our clinic for details about access to, or the handling of, your patient record.
Information you share with us
Our website gives you several ways to contact our team. Depending on the form you use, you may provide:
- Your name, email address, and phone number.
- A preferred appointment date and time, and your reason for visiting.
- A message, additional notes, or other details you choose to include.
- Your communication preferences and any consent you provide for text messages.
Please keep website messages focused on arranging your visit or asking a general question. Avoid sending health card numbers, payment details, or detailed medical records through these forms. If we need more information to support your care, our team can explain the appropriate way to provide it.
How we use your information
We use the details you submit to respond to your inquiry, return your call, coordinate an appointment, and follow up about the request you made. Providing your preferred appointment time helps us arrange a suitable visit; submitting a form does not itself confirm a booking.
We may also use website usage information to understand which pages are useful, improve navigation, troubleshoot problems, and help protect the website from misuse. We aim to collect information relevant to these purposes and encourage you to share only what is needed for your request.
SMS disclosures
- By clicking SUBMIT, you consent to receiving SMS messages
- Messages and Data Rates may apply. Message frequency will vary
- Reply HELP to get more assistance
- Reply STOP to opt-out of messaging
Mobile information privacy
- No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
SMS messages and your choices
When you provide a mobile phone number and submit a form displaying our SMS notice, you consent to receiving text messages from Optima Eye Care relating to your inquiry or appointment.
Your mobile provider determines any messaging and data charges. The number of messages depends on your inquiry, appointment activity, and communication needs. If you provide only an email address in our quick contact form, the SMS notice does not enroll that email address in text messaging.
You may withdraw your SMS consent by replying STOP. For assistance, reply HELP or contact our clinic by phone or email. You can request an appointment by calling the clinic if you prefer not to receive texts. Opting out of text messages does not prevent you from contacting us or receiving care.
Sharing information and protecting mobile consent
Website hosting, form processing, and website measurement involve service providers, including Netlify and Google. These services may process information needed to operate their features. Information may also need to be disclosed where required by applicable law. The mobile information and text messaging consent restriction stated above applies to these categories.
Submitting a website inquiry does not authorize unrelated businesses to send you promotional text messages.
Cookies, analytics, and embedded content
Our website uses Google Analytics to help us understand visits and page activity. Analytics technologies may use cookies or similar identifiers and process technical details such as browser and device information, pages visited, and interactions with the website.
The contact page includes a Google Maps embed, and some pages offer YouTube videos. Loading a map or playing a video connects your browser with the relevant provider, which may receive technical information and use its own cookies or similar technologies. Links to other websites also take you to services with their own privacy practices.
You can manage or delete cookies through your browser settings. Blocking some technologies may affect embedded features. For details about Google’s services and privacy controls, visit Google’s Privacy Policy.
Keeping information and limiting exposure
Information associated with inquiries and appointments should be kept only for as long as needed to handle the request, maintain appropriate records, and meet applicable obligations. Retention needs may differ between a general website message and a clinical patient record. Contact us if you have a question about a particular record or would like to request its deletion.
No website, email service, or text messaging channel can guarantee complete security. Please avoid sending sensitive clinical details by text or ordinary website messages. Service providers may process information outside Ontario or Canada, where local laws may apply to that processing.
Access, corrections, and communication preferences
You can contact us to ask about the personal information you have provided, request access or a correction, discuss deletion, or change how we communicate with you. We may need to verify your identity before sharing information or acting on a request. Some records may need to be retained to meet professional or legal obligations; our team can explain any limits that apply to your request.
If you are contacting us on someone else’s behalf, please share only information you are authorized to provide. Parents and guardians arranging children’s appointments should use their own contact details where appropriate.
Changes to this policy
We may update this page as our website or communication practices change. The date at the top identifies the latest revision. If a new use of your information requires additional consent, an update to this page alone does not replace that consent.
Contact us about your privacy
For questions about this policy, your information, or communication preferences, contact Optima Eye Care and ask for the person responsible for privacy inquiries.